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Katelyn Goerke

Katelyn Goerke

UX Research Lead

Katelyn leads the Northwoods UX research and strategy teams and genuinely enjoys helping clients, professionals, and students better understand the value of a data-backed marketing approach. She’s a skilled marketing strategist, certified in Google Analytics and Google Ads, and she shares her extensive knowledge as an Adjunct Instructor in Information Science and Technology at UW-Milwaukee. Katelyn appreciates a good puzzle and finds the fun in using data to solve a client’s unique set of challenges. When she’s not at Northwoods, she loves to travel and enjoys board games and all things Harry Potter.

Signs It’s Time for a Website Redesign

Thursday, August 14, 2025

10:00 AM

Katelyn's Upcoming Webinars

Is your website working for you – or against you? While a few smaller changes can boost user experience and SEO, sometimes a fresh coat of paint just won’t cut it. If your site feels outdated, is hard to update, or isn’t connecting with your audienc...

Register for Webinar

Winning Digital Strategies for Higher Education

Thursday, September 18, 2025

10:00 AM

Join us for a dynamic, engaging webinar designed for college and university marketers seeking to boost enrollment, elevate brand awareness, and engage today’s digitally savvy students.

Register for Webinar