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Man standing in front of a log cabin with soft, warm lighting

8 Minute Read | September 29, 2025 | Eric White

Topic - NWS Data Modules

Legacy Software Support
Software Development

PersonID - NWS Data Modules

Eric White

How to Determine if Your Software Has Been Orphaned (And What to Do Next)

In a market crowded with applications, software-based tools, and software developers, it’s all too easy to invest in a dying product or unsustainable solution. Here’s how to spot software that’s on its way to the orphanage and tips to help you move on.

Woman in front of a log cabin wall with soft, warm lighting

3 Minute Read | September 22, 2025 | Jaimie Somlai

Topic - NWS Data Modules

Brand & Marketing Strategy

PersonID - NWS Data Modules

Jaimie Somlai

6 Key Reasons to Consider a Rebrand

Effective rebranding keeps your business relevant with key audiences and creates a competitive edge. Here are six of the most common reasons companies rebrand.

Rachelle Bowar standing in front of a log cabin with soft, warm lighting

5 Minute Read | September 15, 2025 | Rachelle Bowar

Topic - NWS Data Modules

Digital Advertising
Digital Marketing

PersonID - NWS Data Modules

Rachelle Bowar

Google Ads Quality Updates 2025

Google Ads' recent quality updates put a greater emphasis on user experience and landing page performance. Here's what’s changing, why it matters, and how to fine-tune your strategy to drive strong results.

4 Minute Read | September 8, 2025 | Edward Kozlowski

Topic - NWS Data Modules

Artificial Intelligence (AI)
Digital Marketing
SEO & Content Marketing

PersonID - NWS Data Modules

Edward Kozlowski

Should I Use AI to Write My Blog Posts?

AI-powered tools are giving marketers new ways to streamline writing and create efficiencies. Should blog writing be one of them? Here's our take.

Matthew Karge standing in front of a log cabin with soft, warm lighting

6 Minute Read | August 25, 2025 | Matthew Karge

Topic - NWS Data Modules

UX & Website Design
Website Development
WordPress

PersonID - NWS Data Modules

Matthew Karge

WordPress Website Redesign Cost Guide 2025: Maximize Your Investment through Strategic Cost Management

The difference between a successful website redesign and a budget disaster often comes down to thorough strategic planning and a clear understanding of financial impact.

Fred Pike standing in front of a log cabin with soft, warm lighting

5 Minute Read | August 18, 2025 | Fred Pike & Aaron Stearns

Topic - NWS Data Modules

Data & Analytics
Digital Advertising
Digital Marketing
Privacy
Website Development

PersonID - NWS Data Modules

Aaron Stearns
Fred Pike

Consent Management Platforms: A Marketer's New Best Friend

The rapid expansion of privacy regulations, rising consumer awareness of data usage, and evolving technologies that use data to provide personalized experiences require a balance between effective data utilization and responsible data stewardship. Here's how CMPs help.

Sydney Shimko standing in front of a log cabin with soft, warm lighting

5 Minute Read | August 11, 2025 | Sydney Shimko

Topic - NWS Data Modules

Accessibility
UX & Website Design
Website Development

PersonID - NWS Data Modules

Sydney Shimko

Accessibility Overlays in 2025: A Shortcut Companies Should Continue to Avoid

Despite improvements in speed and customization, overlay widgets remain fundamentally flawed when it comes to accessibility compliance and real usability.

Alex Boston standing in front of a log cabin with soft, warm lighting

11 Minute Read | August 4, 2025 | Alex Boston & Rachelle Bowar

Topic - NWS Data Modules

Artificial Intelligence (AI)
Digital Advertising
Digital Marketing

PersonID - NWS Data Modules

Alex Boston
Rachelle Bowar

Digital Advertising Trends 2025: AI, Paid Search and Paid Social

Here's what marketers need to know to navigate the latest digital advertising trends with confidence and help their organizations stay competitive.

The author standing in front of a log cabin with soft, warm lighting

5 Minute Read | July 28, 2025 | Katelyn Goerke

Topic - NWS Data Modules

UX & Website Design
UX & Website Strategy
Website Development
WordPress

PersonID - NWS Data Modules

Katelyn Goerke

User Experience: Your New Competitive Advantage

Through continuous improvement and adaptation to user feedback and behavior patterns, businesses can maintain relevance and gain competitive advantage in the digital realm.

Patrick Bieser standing in front of a log cabin with soft, warm lighting

6 Minute Read | July 21, 2025 | Patrick Bieser

Topic - NWS Data Modules

Artificial Intelligence (AI)
Digital Marketing
UX & Website Design
UX & Website Strategy

PersonID - NWS Data Modules

Patrick Bieser

Five AI Website Optimization Strategies to Consider Right Now

Improve your website user experience and set your organization apart from the competition with these AI optimization strategies.

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