hiker with tall grass and mountains

Northwoods Blog

Industry Stories

Main Content

hand-drawn backpack

Read Our Blog

Get expert tips, insights and analysis on digital trends and best practices.

Skip to Results Listing clear all

Author

Topic

Keywords

View Results

Please wait while we gather your results.

Results Updated

10 Results ListedSkip to Filters

Showing page 1 of 32

Skip to Pagination

Alex Boston standing in front of a log cabin background

7 Minute Read | August 24, 2026 | Alex Boston

PersonID - NWS Data Modules

Alex Boston

Topic - NWS Data Modules

Digital Advertising
Digital Marketing
SEO & Content Marketing

Digital Marketing Trends in Higher Education

Enrollment in America's colleges and universities is shrinking, making competition for new students fierce. Now more than ever, schools need to reach prospective students where they live: online. Here are key trends that higher education marketers should consider when developing a digital strategy.

Edward Kozlowski in front of a log cabin wall with soft, warm lighting

7 Minute Read | August 10, 2026 | Edward Kozlowski

PersonID - NWS Data Modules

Edward Kozlowski

Topic - NWS Data Modules

Artificial Intelligence (AI)
Data & Analytics
Digital Marketing
SEO & Content Marketing

Why Zero-Click Marketing Is No Longer Optional, and What to Do About It

68% of all Google queries now end without a click. But zero-click doesn't mean zero conversions! Higher-funnel impressions across search, social, and AI are driving bottom-of-funnel clicks and revenue. Here's how to position your brand for the future of search.

Katelyn Goerke standing in front of a log cabin interior with soft, warm lighting

6 Minute Read | July 27, 2026 | Katelyn Goerke

PersonID - NWS Data Modules

Katelyn Goerke

Topic - NWS Data Modules

Data & Analytics
UX & Website Strategy
WordPress

Guide to Heatmaps: How to Get the Most from Your User Data

By turning raw behavioral data into visual, color-coded patterns, heatmaps bridge the gap between what analytics report and what users experience. Learn how click, move, and scroll heatmaps expose friction, validate design choices, and sharpen your UX.

Dana Grennier in front of a log cabin wall.

5 Minute Read | July 13, 2026 | Dana Grennier

PersonID - NWS Data Modules

Dana Grennier

Topic - NWS Data Modules

Artificial Intelligence (AI)
Digital Marketing
SEO & Content Marketing

Why Marketing Still Needs a Human Touch in the Age of AI

AI can draft your content, suggest keywords, and fill a campaign calendar in seconds. What it can't do is understand your business, read your market, or connect a message to revenue. Here's why the human element matters more than ever as the tools get better.

8 Minute Read | June 29, 2026 | Rachelle Bowar

PersonID - NWS Data Modules

Rachelle Bowar

Topic - NWS Data Modules

Digital Marketing
SEO & Content Marketing

What Is Schema.org? A Beginner's Guide to Schema Markup for SEO

Schema.org is a critical way to tell Google about the content on your website and, thus, improve your search engine rankings. If you haven't added schema.org code to your site already, here's how to get started.

Rick Fessenbecker standing in front of a log cabin wall with soft, warm lighting.

8 Minute Read | June 15, 2026 | Rick Fessenbecker & Sydney Shimko

PersonID - NWS Data Modules

Rick Fessenbecker
Sydney Shimko

Topic - NWS Data Modules

Accessibility
UX & Website Design
Website Development

What We’re Seeing in the Field on PDF Accessibility

With the April 2027 ADA deadline approaching, many organizations are uncovering a surprising truth: PDFs are often their biggest accessibility gap. Here's what we're seeing in the field and the practical strategies every public entity should know.

Alex Boston standing in front of a log cabin wall with soft, warm lighting.

8 Minute Read | June 8, 2026 | Alex Boston

PersonID - NWS Data Modules

Alex Boston

Topic - NWS Data Modules

Data & Analytics
Digital Marketing
SEO & Content Marketing

Google's May 2026 Core Algorithm Update: What We Know

The May 2026 Core Update is fully rolled out, and Google is continuing to reward genuine expertise while squeezing out low-quality, AI-generated content. Here's what SEOs are seeing so far, what to avoid, and how to protect your search rankings.

Man standing in front of log cabin background

16 Minute Read | June 1, 2026 | Fred Pike

PersonID - NWS Data Modules

Fred Pike

Topic - NWS Data Modules

Data & Analytics
Digital Marketing

GA4 Setup Tips

The (non-) Definitive Guide

Learn to maximize the GA4 setup for your website. Northwoods' in-house expert Fred Pike shares tips on site search settings, data retention, custom insights to warn you of low traffic and other anomalies, BigQuery integration, and more.

Jenna Dehn standing in front of a log cabin wall with soft, warm lighting

8 Minute Read | May 18, 2026 | Jenna Dehn

PersonID - NWS Data Modules

Jenna Dehn

Topic - NWS Data Modules

UX & Website Design
UX & Website Strategy

Who is Protecting Your Website's Design?

Website design deviations often go unrecognized, because small changes can feel helpful, reasonable, and even necessary in the moment. But they accumulate and subtly erode your user experience. Here are three common examples we see and how to avoid them.

Katelyn Goerke standing in front of a log cabin with soft, warm lighting

6 Minute Read | May 4, 2026 | Katelyn Goerke & Jenna Dehn

PersonID - NWS Data Modules

Jenna Dehn
Katelyn Goerke

Topic - NWS Data Modules

Data & Analytics
UX & Website Design
UX & Website Strategy
Website Development

What UX Reveals About Your Users (That Analytics Never Will)

UX Reveals the People Behind the Data

If you’re not looking closely at your website’s user experience, optimization remains surface-level. Look beyond analytics to reveal the true, complete picture.

handdrawn s'more

Want S'more?