Struggling with Complex Digital Challenges?

Digital Marketing

For many manufacturers, just one additional lead every month can grow your business significantly. We do the research required to help you uncover additional markets and opportunities to drive qualified traffic to your website. More qualified traffic = more conversion opportunities. We specialize in:

• Digital & Brand Strategy
• SEO & Content Strategy
• Digital Advertising
• Data & Analytics
• Email Marketing & Marketing Automation

Website Design & Development

We're experts at finding the intersections between business and user needs to create exceptional online experiences – and deliver results.

We keep your visitors top-of-mind throughout the design process and organize technical information logically, so users interact with your site intuitively.

From online catalogs to product information systems (PIMs), online sales to dealer portals and more, we offer a variety of solutions to help achieve your goals. And while we regularly develop manufacturing websites on WordPress and Titan CMS, we can build or manage your website on any platform you choose. 

E-Commerce

Selling online seems straightforward. In reality, it requires deep e-commerce experience and expertise to achieve success. With years of experience in planning, building and launching robust SaaS- and non-SaaS based e-commerce solutions and websites, we know that putting products online usually introduces a number of challenges.

It takes significant time and effort to effectively organize and prepare complex data and assets, such as product and parts information, imagery, pricing and other details, for online use. Moving to e-commerce can also impact your sales, marketing and operations processes.

But that's where choosing an experienced partner like Northwoods comes in. We'll expertly guide you through any internal and external challenges to deliver practical solutions that meet your business' and your customers' needs – and achieve results.

Dealer Portals

Today's customers expect speed and efficiency both online and off. A dealer portal integrates your CRM or ERP system with your website so you can easily present tailored product and parts information based on a user's location, relationship with you, pricing, and product needs. 

Many dealer portals we've built also include self-service applications, such as warranty claims generation, online training, service tech certification, parts ordering, and service manual delivery. No matter your needs, we can build a portal to meet them.

Web Accessibility

Nearly 26% of all adults in the US live with a disability – more than half of whom access the internet regularly. If your website isn't accessible to them, you're missing out on reaching a significant number of potential customers.

And, if you do business in the EU, the European Accessibility Act (EAA) goes into effect in June 2025. This landmark law requires organizations doing business in the EU to ensure their websites are accessible to persons with disabilities. Penalties for non-compliance can include fines and/or removal of products or services from the market.

Legal requirements aside, adherence to website accessibility standards is just good business. It improves usability for everyone, enhances user experience, builds brand loyalty, and encourages conversions. That's why, at Northwoods, we design and develop every website to meet the latest accessibility standards.