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Rick Fessenbecker standing in front of a log cabin wall with soft, warm lighting.

8 Minute Read | June 15, 2026 | Rick Fessenbecker & Sydney Shimko

PersonID - NWS Data Modules

Rick Fessenbecker
Sydney Shimko

Topic - NWS Data Modules

Accessibility
UX & Website Design
Website Development

What We’re Seeing in the Field on PDF Accessibility

With the April 2027 ADA deadline approaching, many organizations are uncovering a surprising truth: PDFs are often their biggest accessibility gap. Here's what we're seeing in the field and the practical strategies every public entity should know.

Jenna Dehn standing in front of a log cabin wall with soft, warm lighting

8 Minute Read | May 18, 2026 | Jenna Dehn

PersonID - NWS Data Modules

Jenna Dehn

Topic - NWS Data Modules

UX & Website Design
UX & Website Strategy

Who is Protecting Your Website's Design?

Website design deviations often go unrecognized, because small changes can feel helpful, reasonable, and even necessary in the moment. But they accumulate and subtly erode your user experience. Here are three common examples we see and how to avoid them.

Katelyn Goerke standing in front of a log cabin with soft, warm lighting

6 Minute Read | May 4, 2026 | Katelyn Goerke & Jenna Dehn

PersonID - NWS Data Modules

Jenna Dehn
Katelyn Goerke

Topic - NWS Data Modules

Data & Analytics
UX & Website Design
UX & Website Strategy
Website Development

What UX Reveals About Your Users (That Analytics Never Will)

UX Reveals the People Behind the Data

If you’re not looking closely at your website’s user experience, optimization remains surface-level. Look beyond analytics to reveal the true, complete picture.

Sydney Shimko standing in front of a log cabin with soft, warm lighting

4 Minute Read | April 20, 2026 | Sydney Shimko

PersonID - NWS Data Modules

Sydney Shimko

Topic - NWS Data Modules

Accessibility
UX & Website Design
Website Development

Digital Accessibility Deadline Extended to 2027: How to Make the Most of the Extra Year

If your government agency or university has been racing toward the April 2026 ADA deadline, you just got more time. Here's how to use it wisely.

Jenna Dehn standing in front of a log cabin with soft, warm lighting

5 Minute Read | February 23, 2026 | Jenna Dehn

PersonID - NWS Data Modules

Jenna Dehn

Topic - NWS Data Modules

UX & Website Design
UX & Website Strategy
Website Development
WordPress

Top UX Mistakes that Are Hurting B2C Conversions (and How to Fix Them in 2026)

Most website visitors are careful about where and how they spend their hard-earned money; adding unnecessary hurdles to the buying process will surely give them pause before purchase. Don’t let that happen!

5 Minute Read | February 16, 2026 | Katelyn Goerke

PersonID - NWS Data Modules

Katelyn Goerke

Topic - NWS Data Modules

UX & Website Design
UX & Website Strategy
Website Development

What to Expect After Launching a Website

Your new website is live. Congratulations! Here’s what to realistically expect now and how to achieve long-term success.

8 Minute Read | January 5, 2026 | Jenna Dehn

PersonID - NWS Data Modules

Jenna Dehn

Topic - NWS Data Modules

UX & Website Design
UX & Website Strategy
Website Development

Website Design Trends for 2026

Watch for design trends that blend thoughtful UX, smart use of AI, and brand-forward creativity to make sites easier to understand, more accessible, and more memorable.

4 Minute Read | December 22, 2025 | Northwoods Team

PersonID - NWS Data Modules

Northwoods Team

Topic - NWS Data Modules

Accessibility
Artificial Intelligence (AI)
Brand & Marketing Strategy
Digital Advertising
Digital Marketing
SEO & Content Marketing
UX & Website Design
UX & Website Strategy
Website Development

Best of Northwoods 2025

We take a look back at the blogs, webinars, podcast episodes, and videos that sparked the most interest from our clients, partners, readers, followers, and fans this year.

The author standing in front of a log cabin with soft, warm lighting

5 Minute Read | November 10, 2025 | Jenna Dehn

PersonID - NWS Data Modules

Jenna Dehn

Topic - NWS Data Modules

HubSpot
UX & Website Design
UX & Website Strategy
Website Development
WordPress

Destination UX: Content Design & Content Migration Are Keys to a Successful Website

Investing in expert content design and migration can result in a holistic, user-friendly website experience that leads to exceptional results for your business.

Matthew Karge standing in front of a log cabin with soft, warm lighting

6 Minute Read | August 25, 2025 | Matthew Karge

PersonID - NWS Data Modules

Matthew Karge

Topic - NWS Data Modules

UX & Website Design
Website Development
WordPress

WordPress Website Redesign Cost Guide 2025: Maximize Your Investment through Strategic Cost Management

The difference between a successful website redesign and a budget disaster often comes down to thorough strategic planning and a clear understanding of financial impact.

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